The skin is probably sensitive there. Avoid that area and before you apply the BP to your face put moisturizer(I use Cerave Healing Ointment) on that are for extra protection.

Omg I also used to struggle with this too. A friend of mine recommended me to this product https://golead.pl/p/YMPZ/adXF/Sc77 . I started seeing changes within the first few weeks. It's really worth every penny. I hope this helps xoxo