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I've had acne JUST on my cheeks for a while now... they seem to come out symmetrically. However, starting about a month and a half, I started to break out almost every other day. In addition to that, it is spreading from my cheeks outward. Some of it just become scars right away overnight without it even popping or anything. Some just look like red marks. I don't pick at my skin or squeeze my pimples. The only time they do pop is when I'm washing my face. PLEASE HELP! It just seems to be getting worse! 
You need to see a dermatologist when it starts spreading that quickly.
Are you using any topicals to control it?
Be aware that changes in eating, such as dairy, soy, sugar, or caffeine are triggers for acne. Lack of vitamin D3 from the sun is a trigger. Sleep deprivation or irregular sleep schedules are a trigger. Stress is a trigger. Lots of sexual/physical activity is a trigger.
I'd say in most cases, although I'm speaking off of first hand experience, a breakout like that has little to nothing to do with the type of cleanser you're using. Your body is experiencing some sort of change.. And it's very hard to pinpoint exactly what is causing this change, which is usually an imbalance of something such as hormones. What's your diet like? And are you doing anything, or experiencing something "new" in your life, or some sort of change?