Mild formula Comes in large and small bottles Contains extra skin-healthy ingredients Relatively expensive (but CeraVe usually has coupons) Does not foam After a bout of strong dryness and irritation caused by my use of Purpose face wash, I needed to find something that would replenish my skin while being very, very gentle. This was it. After reading reviews between CeraVe and Cetaphil and CeraVe Foaming vs this one, I decided on this cleanser because A) I was already using CeraVe AM and PM face lotions per my dermatologist and B) The hydrating cleanser seemed to be even more gentle. After using foaming cleansers for a long time, it does take some getting used to not using a foaming cleanser. It's usually more expensive ($10-$13 for a 12-oz bottle), but it is so worth it.