Make sure you eat enough fat- real butter, sardines in oil- and plenty of veg, a good diet really helps your skin.

Living in cold, windy, or low-humidity climates Excessive bathing or scrubbing. Taking long, hot showers or baths, or scrubbing your skin excessively, can dry it out. Bathing more than once a day can also strip your skin's natural oils. Drinking plenty of water, getting 7-8 hours of sleep, and limiting coffee and alcohol consumption should all help.