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Matt007

How Advertised is Accutane?

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Posted

Im interested...cuz ive seen dozens of 'wonder creams' and acne blasters.but ive never seen ads for Tane?

Maybe livin in South Africa makes it different... are there adverts overseas ?

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Posted

It's not advertised at all in the US that I've seen. I think this is because of the side effects and that you have to jump through so many hoops before a derm will prescribe it, since it really is a last resort treatment. There may even be regulations against Roche advertising accutane now, it's unclear, but I feel like the people who would benefit most from knowing about accutane already do know about it because they are either seeing derms right now and just a couplle more failed antibiotics away from 'tane, or too poor to ever afford a derm and the treatment, so it would be pointless to market it to them. I don't think it really needs marketing given this.

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Posted

it isn't advertised direct to patient in the US anymore. they used to have commercials for facefacts.com, which was basically an accutane advertisement. but the website was recently shut down. here is a canadian ad from a couple years ago.

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Posted

I think that there is probably some government 'deal' being forced upon Roche and other companies so that they can continue making this drug. Imagine how much more successful accutane sales could be if Roche put up advertisements everywhere, and I'm guessing that they know this and just can't do it.

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