Doesn't break me out
Anywhere from light-heavy coverage
Lasts a long time
Cheap for how much you get!
Fantastic company By the very end of the day I look pretty oily :/ I have used this for many, many months and absolutely LOVE it. My skin breaks out just from looking at it wrong, but Alima Pure products don't break me out at all! Only 3-4 ingredients, which is amazing. I even double checked all of the ingredients with my esthetician and she says they're all great!
My mother uses it and applies it very softly for a light coverage. You can apply the powder a little bit heaver for a medium coverage. Or, the way I do it, spray your brush with a bit of water, then dip it into the powder (poor some onto the lid) and it goes on in a more heavy coverage. However, no matter which way you do it, it looks NATURAL. Completely non-cakey.
Also, the have a very nice "ask the artist" feature, which will give you a very accurate recommendation for a foundation match. They were dead on for me and my mother! :)
Basically, this stuff is my holy-grail amazingness :)