This is my favorite cleanser! Yay!
Leaves skin soft and smooth feeling, and puts moisture back into skin. I've never felt that with any other face wash, so its nice. I don't get that tight, stripped skin feeling when i dry off.
If you know what cetaphls texture is like, this stuff is more lotiony, like its white and creamy, which i think is why it works better at taking off makeup than cetaphil.
Works for me, may work for you. Happy experimenting!