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Nov 22 2008, 02:10 PM
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#1
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![]() Senior Member Group: Moderators Joined: 10-March 05 From: Sigma 957 |
http://www.bivingsreport.com/2008/product-...hlight-acneorg/
Product Website Highlight: Acne.org Posted on October 6th, 2008 By J.W. Crump in Advertising, Usability, Video, Web 2.0 Many product-selling websites include a lot of Web 2.0 tricks to convince the Internet surfer that the product is worth checking out. Heck, even Cheerios has a website which includes a flashy splash intro. Most product sites seem to be nothing more than an excuse to have a site, like a self-fulfilling prophecy of owning a company: [i]"Well, if we have a product, we must have a website!"[/i] Certain consumer products have useful and inventive websites, such as this one I recently found: Acne.org. I found this site through a linked video in YouTube. The site contains many of these videos, which is a brilliant idea for free advertisement .... The site is massive in content. From just the home page, a viewer can tell the large amount of information conveyed throughout all of the separate pages. The top menu bar alone contains more than twenty different sections from which to choose, all separated under broader categories. Many of these sections include video demonstrations of the tips and tricks that the web master (and product creator) hopes to teach. These video clips are high quality, short, well-scripted, and have reasonable volume. Other sections of the site take advantage of a multitude of Web 2.0 tools. Members of the site can use the forums to voice their complaints and compliments of all of the different acne products and treatments on the market. Going one step further, members can upload pictures and video, showing their progress to healthy skin. The overall feel of the site is very personal. The blog serves mostly to thank people who contributed to the site and to make announcements about upcoming products and updates. The store section is very thorough and does not pressure the user to purchase. In fact, the site details various over-the-counter substitutions for all of the products found on the site. Finally, the About Me page shows everyone why the creator of the site started the product line, and amazingly, the story comes across honest and thought-provoking. It's a refreshing change of pace from most "why we did this" pages filled with boring, cheesy anecdotes. [i]Any negatives? [/i] I found that I couldn't find articles using the search feature as easily as I would have liked (the site needs something more specific than the custom Google search), and certain forums and user-generated content seemed cluttered. At various times, I felt like my senses were being overloaded with the slew of content on every page. However, these small complaints were nothing to detract from the usefulness found on the site. I would love to see more product sites that utilized Web 2.0 tools to both engage and comfort the reader. I personally felt like I learned a lot from the site and was rarely bored with the presentation. Other product sites could learn a lot from this one.
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"I believe that when we leave a place, part of it goes with us and part of us remains. Long after we are gone .. our voices will linger in these walls for as long as this place remains."- Gkar, Objects in Motion
QUOTE ('pintsize' ) nothing is pointless every single thing you do resonates |
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Nov 22 2008, 02:49 PM
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#2
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Regimen user since 2005 Group: Regimen Assistance Joined: 27-February 05 From: USA |
Very very cool!
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We're all in this together. |
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Nov 22 2008, 03:41 PM
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#3
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![]() I'm bringing sexy Pat. Group: Veteran Members Joined: 13-July 05 From: Elizabeth, Colorado |
That's awesome! Finally somebody recognizes the brilliance of Dan and the org staff!
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Though the Rockies are covered in snow it's cozy and warm down below. So hang up your hat and experience the Pat and forget about just saying no. "Fault lines should be worn with pride." Incubus - Talk Shows on Mute Toast: I want tim to rub his "gongas" on my face Toast: yes, Im on a scrotum as we speak Jeremyn: I lol'd when I saw a deaf person wearing a My Chemical Romance shirt. I figured that being deaf is the only way people can tolerate them Kairasa: walter you are one of the coolest guys ever...you like chick flicks and pepper ann. you are almost like a girl lol 2008 Winner: Sexiest Member Named Pat Award |
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Nov 22 2008, 03:43 PM
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#4
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![]() All aboard the nekobus!!! Group: Veteran Members Joined: 2-June 08 From: Chicago, IL |
Huzzah! : D
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Click here to find out I'm so frustrated. |
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Nov 26 2008, 07:14 PM
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#5
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![]() PRS guitars' rocks!!!~ Group: Veteran Members Joined: 15-September 08 From: Philippines |
YEHEY!
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Nov 26 2008, 11:27 PM
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#6
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![]() Administrator Group: Admin Joined: 22-September 04 From: San Francisco |
The search isn't good enough, eh? He should have seen the old one. That one really sucked
But I'm going to concentrate on the positive. That is a very cool article. We rock |
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Nov 27 2008, 05:43 AM
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#7
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![]() Senior Member Group: Moderators Joined: 10-March 05 From: Sigma 957 |
I also don't think he saw that you can narrow down your search signifigantly specifically using the "More options" button - it takes a few clicks to get to that point.
But yeah, good article!
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"I believe that when we leave a place, part of it goes with us and part of us remains. Long after we are gone .. our voices will linger in these walls for as long as this place remains."- Gkar, Objects in Motion
QUOTE ('pintsize' ) nothing is pointless every single thing you do resonates |
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Nov 27 2008, 05:46 PM
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#8
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![]() Senior Member Group: Veteran Members Joined: 12-May 06 From: Earth. |
Nice.
The guy was probably lazy or blind.
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Accutane: Post Accutane Log: Click HERE If you have any questions about the Accutane experience, please feel free to ask by sending me a PM. ![]() Peace. Love. Respect. .:. Seek to understand the unknown .:.
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Nov 27 2008, 08:03 PM
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#9
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![]() RUN GIO RUN!!!!!! Group: Veteran Members Joined: 19-December 07 From: ROME, Italy |
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Nov 27 2008, 08:49 PM
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#10
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![]() Member Group: Veteran Members Joined: 25-February 07 From: West Virginia |
I agree, this was a good article! Yay for media exposure. =)
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Poor Kairasa thinks she has a yen For those clean-cut young Ivy League men. Although they look cute In their blazers and suits, They can only get it up now and then. "Bottom line is, even if you see 'em coming, you're not ready for the big moments. No one asks for their life to change, not really. But it does. So what are we, helpless? Puppets? No. The big moments are gonna come. You can't help that. It's what you do afterwards that counts. That's when you find out who you are." |
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Nov 28 2008, 09:31 AM
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#11
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![]() Member Group: Veteran Members Joined: 13-January 08 From: United Kingdom |
This made me smile to read. It's great that people are actually recognising what Dan does. *offers acne-free toast*
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| Time is now: 7th January 2009 03:16 PM |