It's tricky when you are choosing a cream for your face. You want something that is gentle - the last thing you would want is a red, blotchy face. You want something that minimizes wrinkles. You want something that does NOT clog your pores - it doesn't do much good if your face lotion turns you into a hive of pimples. You want your skin to look young looking, fresh looking, without being oily.
First off, I REALLY like the fact that the Made from Earth "Vitamin Enhanced Face Firming Serum" this is in a pump design. So many face creams are in "pot" designs that were used by the ancient Egyptians. Those designs were fine for Egyptians, but in modern times they just don't work well. Even if your hands are perfectly clean, once you put your fingers into the pot and then onto your face, now you have face oils and skin bits and such on your fingers.
The Vitamin Enhanced Face Firming Serum has a nice, light texture and absorbs in quickly. I use this primarily on my neck area, a