Brandy let me know that a bunch of people are asking her what’s up with the new products. Here’s a quick update:

New and Improved Moisturizer: I got a new sample with the addition of twice the jojoba (10%) and lichochalcone (powerful anti-inflammatory, imparts yellow color). We removed stearic acid and are in the process of switching out the preservatives (to reduce any possible sting). I tried the latest sample and it is great, but I wouldn’t mind it being even more moisturizing. Therefore, we are adding an extra humectant (perhaps MP Diol) and I will try that sample soon. RELEASE DATE: Several months away. COST: Hopefully the same.

SPF Moisturizer: I tried another sample of a zinc oxide based SPF. We may be between a rock and a hard place with the SPF. I am committed to zinc oxide for its broad spectrum support, but it goes on white, and can sometimes leave the skin feeling a bit tight. I asked them to bump up the humectants again, and add more jojoba to the mix. They’ll resample me on this soon. RELEASE DATE: Your guess is as good as mine. COST: The same as the non-SPF moisturizer.

Salicylic Acid: Stability testing will be completed in early November. If it passes, we’ll print labels and put it into production at that time. RELEASE DATE: A couple/few months. PRICE: Probably about the same as the benzoyl peroxide, perhaps a bit more.

10% Glycolic: I sent out a bunch of samples to the moderators. If they approve of it, I’ll put it into production. I am in love with it. RELEASE DATE: A few months. PRICE: Probably about the same as the moisturizer.

Organic Jojoba Oil: Our testers are liking it and so am I. I am getting clear bottle samples in the mail hopefully early this week, and I’m trying to finalize what kind of cap they should have. RELEASE DATE: A few months. PRICE: Organic Jojoba is very expensive but as always I will try to keep the price as low as I possibly can.

Also, we are going to small/medium/large for all of our products. Everything will now be in 2oz. (trial and travel size), 8oz. (medium size), and 16oz. (bulk size). will be much more open in the future to different people’s regimens, so having small/medium/large will allow everyone to mix and match as needed for whichever regimen they choose. The products will all be in curved bottles instead of tubes, and have really cool looking new packaging that Paul, Kent, Joel and I have been working on. I hope you like the new look. I promise I’ll try to stick with this look for a while. :)

I got another 10% glycolic acid sample about two weeks ago and have been using it since then. It’s perfect in my opinion. It goes on like a dream, absorbs quickly and well, leaves no residue, stings just the right amount, and does not leave a prolonged feel behind, which is very hard to achieve. They are sending me a couple dozen samples which I will send to moderators and our usual testers and with their go ahead I will start bottling it, perhaps in a few months. As with all of our other products, the price to produce it is high because I’m using the best stuff available. So I will probably need to charge about the same amount that I do for the moisturizer. For instance, I’m adding in lichochalcone, a very powerful anti-inflammatory which is $3000 per kilogram. I know that’s crazy expensive, but I have a very good feeling about this stuff, and we only need to use it at a very low percentage to achieve the desired anti-inflammatory action. It may be incredible for acne prone skin. I have a sneaking suspicion that this glycolic may be a great solo body acne product. More to come…

Paul and Joel and I have been working on redoing the web site to make it more collaborative. Picture this…Anyone can post their own regimen on, complete with videos and product suggestions. Then the rest of us can try their regimen and rate it. The best regimens will naturally float to the top. We can then program the homepage to automatically update to show the community’s favorite regimens right there when people log in.

Is your mind blown? Mine is :) I am so excited about the opportunity the Internet affords us to share our experience with each other and really boil down what works and what doesn’t.

We’re also working on a product suggestion page where you guys can suggest products to be made, at what percentages, and including what ingredients. Again, the rest of us can get in there and suggest changes to the product until we come to a consensus, or something approaching that. Then I can either make the products for us, or we can ask other manufacturers to get on it!

We also have a doctor-listing page on the back burner where everyone can recommend their dermatologist or plastic surgeon (scars). We’ll probably wiki this page only in a positive direction. For instance, you can send a doctor a thumbs up, but probably not a thumbs down. It feels better to stay positive with the doctors ratings.

I just wanted to muse for a moment on my next intention insofar as acne is concerned. Yes, the Regimen works well at clearing and preventing acne, but wouldn’t it be nice if we could come up with a natural, holistic way to clear the skin? There is something deeply satisfying about getting to the root of an issue and addressing it from there.

To this end I am simply pledging to do my very best to explore options to get us to a place of understanding the root of acne. Scientists and researchers know quite a bit about how acne is formed and how medications can combat the process. Now it’s time to take it to the next level and develop a clear understanding of why this process begins and is perpetuated. I can’t wait to figure it out. I am also going to be opening up pretty soon so that we can all collaborate on this issue much more efficiently. Acne better watch out :)

When I came out with the benzoyl peroxide pretty much everyone loved it. Then you guys gave me the feedback that you wanted non-paraben preservatives. I changed to non-paraben preservatives and pretty much all of us have been happy clams ever since.

Then I came out with the cleanser and pretty much everyone loved it. But then a few people gave feedback that they wanted it more moisturizing, so I added 10% more moisturization and pretty much all of us have been happy clams ever since.

Recently I released a moisturizer as well. Again, at first most people loved it. But now a few people have been letting me know that the current moisturizer is giving them some flakiness after a few weeks of use. I’ve also gotten other complaints about the moisturizer. So I had a talk with our manufacturer today and we are going to do two things to the moisturizer. (1) We’re going to swap out stearic acid for another ingredient. Stearic acid is most likely the culprit as far as the delayed flakes go. (2) We’re going to sap out bisabolol for licochalcone, an even better anti-inflammatory which is beneficial in the lipase process and thus beneficial for acne.

What’s my point? Just that I appreciate your feedback. We’re in this together and together we are going to keep making the best acne treatment products on the planet. To this end, Joel and I are making a form that we’ll put on the web site soon so that more and more of you can let me know exactly what you like and what you want changed. I’ll keep you posted on that.

Thanks everybody!!

OK, so this stuff is pretty awesome. Except it stings.

The awesome part: goes on very nicely, spreads evenly, absorbs quickly, leaves no residue, matte finish which is very hard to find in an SPF, zinc oxide based which may actually be good for acne.

The stings part: upon application I get a warming/stinging sensation which can last for up to two hours or so. I am relatively certain this is due to one of the sunscreen ingredients.

Bottom line: this is the best sunscreen I have tried to date aside from the stinging. I am going to discuss this issue with our manufacturer and see if we can improve upon it.

So you guys rock and we probably have an extra $25,000 or more dollars to spend in a way that benefits the world in some way. I have to do my books, but it may be even a little more than that. I’d like to use the money to give to something that gives back. I’m throwing around two ideas right now:

1. Use the money to hire a sustainability consultant to study the company high and low and institute environmentally sustainable processes all along our product chain. I’m talkin’ at our manufacturers, and at our distributor, and with everyone we work with. It is possible for the whole of industry to be sustainable and profitable at the same time–it may even be the vastly better route to go for most companies. We can live in a future of absolute sustainability while still living abundantly. It’s a huge goal, and we can use this money to really launch into doing our part. I can’t think of anything more important…

2. …unless you’re talking about clearing the world of acne :-) We could also use the money to start an independent foundation that funds scientific studies on the diet and acne connection. I think that within the next decade or two, can help bring this issue to concensus. The bottom line to the diet and acne argument is that more studies are needed. We are in a unique place to make this happen. For $20,000 we can likely build an independent foundation, gather a world-class board of directors, and begin to fund a small and simple study to add to the scientific consensus regarding diet and acne.

Or maybe we can do both–let me go look at the books :-)


My operations manager moved on to another thing so I’m once again hiring. I’d actually like to hire two awesome people, one as a project lead and the other as a day to day operations manager. If you guys know anyone in the Bay Area who…

- Is highly ethical
- Is passionate about conscious business practices
- Has an interest in skin care
- Has experience with computers (Quickbooks a +)
- Is a self-starter
- Who you generally feel is a great person who you’d hire if you were me

…please ask them to email their resume over. It will be an alternative and fun work place with tons of room for experience and growth. Thanks.

I didn’t receive enough submissions for something to work on each product, so instead of using artwork on the products I’ll probably leave them plain for now. I took the winnings and split it between everyone who entered, so in a sense everyone won. There were some very cute submissions.

I had a total brainstorm moment at the gym today with a friend. I’ve been redesigning the products and they are a little blah–see the attached pic for a rough mock-up of how they’ll look. I like them because it’s handwritten now, but it is bordering on generic. So I was thinking, “how can we get people involved and how can we incorporate a little color?”

And then it came to me. What if I asked you guys to submit “what do products mean to you?” artwork. I want to leave the parameters pretty wide. It’s not so much, “make an icon for a cleanser” or “make an icon for a moisturizer”, but rather, “what do the regimen and products mean to you?” Any kind of artwork is welcomed, but here is what we need so we can print it:

max size: 1.5″ X 1.5″
300dpi or greater
any amount of color is fine
hand drawn/painted and scanned is absolutely acceptable

I’ll be choosing 3 designs for now. One for each product. I can offer the makers of the winning designs a year of free product (12 cleansers, 12 BPs, and 12 moisturizers, and a body buddy if you want one). Sound fair? If you’d like to submit artwork, I need it fast–like in the next two days would be preferable because these are going to print soon. You can email them to Looking forward to it!