I wanted to let you guys know where I’m headed with The Regimen and getting it out to the world and hear any feedback you have.

Sobering reality #1: Not enough people know about The Regimen. Yes, there are tons of people on Acne.org, and yes, probably at least a million people have tried it…probably quite a bit more, since I started sharing it in 1996. However, there are 300 million people in the US alone, and 7 billion around the world. So we’ve reached only a tiny fraction of people. This I think is a shame since The Regimen actually works when most other stuff doesn’t.

Sobering reality #2: Most people don’t want to have to learn a bunch of stuff just to do a facial regimen. While anyone who has tried The Regimen knows it works incredibly well and is actually very simple, I think it comes across as too complex when people first encounter it. I am going to try to simplify it. For example, while I do think waiting for your skin to completely dry after cleansing is the best way to go, if you don’t wait the 5-15 minutes, I think The Regimen will still work for you. So I’m going to remove the “5-15 minutes” language from this part of The Regimen. Instead, I’ll just be instructing people to cleanse, wait for their skin to dry, and move right on to Step 2: benzoyl peroxide. I will also be looking at how else I can simplify The Regimen.

Sobering reality #3: Acne.org products are superior to drugstore products. When I started sharing The Regimen, I didn’t make products for it. For the first 8 years of Acne.org I instructed people to use recommended drugstore products. Yes, it is possible to use drugstore products and get clear but it is not nearly as easy. We get people writing to our customer service saying they want to return a product because The Regimen is “not working” for them. Almost every time, these people who want to return a product are not using all 3 Acne.org products on The Regimen. They are using other over-the-counter cleansers, moisturizers, or cream based benzoyl peroxide that just doesn’t work as well as Acne.org products or have comedogenic ingredients. Once we get any of these people using all Acne.org products, they invariably clear up. I can’t help but think our “open-source” Regimen ends up hurting people instead of helping sometimes.
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Where I want to go from here: Ultimately, I’d like to “Apple-ify” The Regimen. When someone buys an Apple iPad, they just start using it. They don’t have to read a manual or watch videos on how to use it. They just press the button and voila. This is how I’d like The Regimen to work. You buy the products and that’s all you have to do. It needs to be patently obvious how to use them. This will require some creativity but I think we can get there.

As a final note, I will probably always have links to alternative products because some people in certain countries can’t even order Acne.org products. It will just be a matter of linking to these alternative products in a way that does not add to any confusion.

I also want to hear you guys weigh in on this before we start making big changes. What do you think?

image-2imageIf you order an Acne.org Cleanser, you will now get the new label design! We changed the names of a few of the products too. Acne.org Cleanser is now called “Gentle Cleanser,” because, really, that’s what it is. Acne.org Treatment will become simply “Benzoyl Peroxide (2.5%),” and our Acne.org AHA+ will become simply “Glycolic Acid (10%).” The names of Acne.org Moisturizer and Jojoba Oil will not change. Overall, we’re going for super straightforward in both the names of our products and the look of the packaging. We also added QR codes to the back of products so people can easily scan and learn exactly how to use them.

Right now only the Cleanser is being sent with the new label, but the other products will slowly start being sent with the new label design in the coming months.

Enjoy! And as always, definitely let me know what you think of it.

We took a trip to the lab recently to double check a new machine we’re using to manufacture our benzoyl peroxide. Here’s Kent (my business partner) and I in front of one of the tanks where Acne.org Treatment is made. Why Kent is posing like an automaton I really don’t know :)

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