Grrr. I have the distinct displeasure to inform you guys but after months of costing out the SPF, the pricing is still not working. I have certain principles that I won’t compromise. The first is I won’t launch a new product that I don’t feel is equal to my OCD perfectionism, including instructing our lab to formulate with only the very best USP grade ingredients. OCD perfectionism can be detrimental when you find yourself reading phone texts 4 times for grammar and punctuation before pressing send–not that I do that ;), but when it comes to products used on inflammatory acne-prone skin, this type of perfectionism is warranted. Next, I want all Acne.org products to be within reach of everyday people. The Regimen is not just for the rich. As some of you noted, I could release the SPF at a high price, but it just doesn’t feel right. In fact, that feels kinda gross.
In the meantime I am going to keep pressing forward on aggressive USP grade raw ingredient pricing. I am keeping this project on the top of our list of priorities, to the point where my coworkers are giving me threatening stares–but have no timeline I can give for now. A reminder of good UV-protection options in the meantime:
1. Hats: A wide brimmed hat provides 100% UVA blockage.
2. Olay Complete all day UV moisture spf 15 sensitive skin + 5-6 drops of jojoba oil: Olay is my one and only recommendation for over-the-counter SPF support at this time. Be sure to add 5-6 drops of jojoba oil to help combat the flakiness you may experience from the Olay.
A final summary note: As the sun blazes higher in the sky, remember to become aware once again of increased sensitivity to the sun from AHAs and retinoids.