We’re getting ready to fill the new, improved moisturizer. It should be for sale sometime in mid September if all goes well.
Overview: I tell people if it’s not the best moisturizer they’ve ever tried, I’m not happy. Usually it does end up being the best they’ve tried. I have seldom felt so confident about any product release. I have been using it for about six months very diligently every evening and have not found any issues in the short term or long term. I have also sent out about 100 samples and received lots of responses. Feedback is almost entirely positive, with some people begging me for more. I think you guys are going to be completely in love. I’m bursting at the seams waiting to get it out to you guys.
What’s different about it: It has a completely new ingredient list, carefully chosen for non-comedogenicity as well as effectiveness and gentleness. I chose to rebuild it from the ground up in order to completely resolve the old issue of stinging that some people experienced. This issue should be completely resolved with this new formula. It also has none of the “tack” that people sometimes experienced with the old moisturizer. In other words, it will not leave an afterfeel. Your skin should just feel great.
It just goes on smoothly and absorbs quickly. The new formula is slightly thicker than the old formula due to the new ingredients. This thicker feel takes a little getting used to and requires a bit of extra care during application to avoid irritation.
It contains licochalcone, the licorice root extract we use in the AHA+, and is thus has a yellow color. This yellow color does not show on the skin. As many of you know, I love licochalcone for how it soothes and calms acne-prone skin.
Lastly, the new moisturizer is best when used generously. I recommend two full pumps. It is so good that in my experience it actually improves my skin, both my skin’s ability to stay perfectly clear as well as my skin’s overall feel and tone. I’m going to want everyone to be generous with it and receive all its benefits.
Price: I’m pricing out each ingredient now, and as always I’ll charge as little as I can. Some of the new ingredients are expensive–licochalcone in particular–but you guys have been asking for me to put it into the moisturizer for years now, and I agree that it’s worth it. The price will almost certainly need to go up from the previous formula, but I will do everything I can to price it affordably.