I’ve learned to refrain from announcing when new products will be available. There are always a hundred and one things that can delay a launch. Perhaps Olay would be wise to do the same As many of you know, Olay let us know they would have the Complete Classic Gentle Formula with zinc oxide back on store shelves in April. When that didn’t happen, they told me May. Well, I had a few people check their local drugstores and so far no one has found it. One of our members contacted Olay again and got this response:
“Olay will re-launch the original version of Olay Complete All Day Sensitive SPF 15 Sensitive Cream and Lotion. Unfortunately, this formula change was pushed back and will begin to ship late May/June 2010. This will be a soft conversion which means the Skin Shield Version and Classic Gentle Formula may both be on store shelves for a period of time. The Classic Gentle Formula will have a green oval in the upper left corner that will say ‘Classic Gentle Formula’.”
At this point, I guess we’re just waiting. Honestly, I feel for Olay and I understand the stress they must be under trying to meet their deadlines in such a complex industry with complicated manufacturing and distribution channels. If any of you do see it on shelves, let me know and I’ll let everyone know. Until then, look for a zinc oxide based sunscreen, and be sure to add a few drops of jojoba oil in there to reduce flakiness. I am also working on several SPF formulas myself, and will keep you posted on that.