Right now, the Acne.org product bottles are nice and clean with lots of white space. Aesthetically speaking I think they’re beautiful. But yesterday, Kent had a brainstorm which I think is genius. Ever come across an idea that is so simple it makes you wonder why you haven’t always been doing it? Well, I was complaining to him that it’s hard for me to get people to follow the Regimen precisely sometimes. His response:
Why not print the long form of the regimen instructions right on the bottles?
That way the detailed Regimen is always with you, always in the bathroom, and always there if you need a refresher. People who only take a cursory glance at the Regimen on Acne.org before buying products will have better instructions as well. Heck, we could even give products to friends or family members and they could start the Regimen right away without having to visit Acne.org.
Is this a “duh!” idea or what!? Like, “duh, why haven’t we been doing this?”
The only potential downside is that some or much of the white space on the bottles might be filled in with instructions. However, I think we can design it so that the products not only remain beautiful, but achieve added interest. I’m working on mocking it up.
Also, while I’m at it, I am going to remove the big “ACNE.ORG” from the bottles. A bunch of you guys have asked that we do that, and this could be an opportunity to change that.
Unless you guys have strong feelings against this, I think it could be a really beneficial thing for a lot of people. Let me know what you think.