I’ve never offered automatic shipments because I thought it might be perceived as pushy, and Acne.org has never been about pushing product. But I frequently get requests to set up an auto-ship program from people who would prefer to not have to log in and reorder regularly. I’ve been thinking through how it might work and I’m thinking we could offer the best of both worlds. What do you guys think of the following scenario?:
What if we set up an auto-ship option, but it would be purely optional? People who want to log in and reorder can always do so, and nothing would change for them.
Also, what if the auto-shipments were fully customizable and super easily cancelled, a la Netflix? That way if you did choose auto-shipments you could always change what you wanted to receive and how often you wanted to receive it on the fly. And, if and when you wanted to cancel, it would be as easy as clicking “Cancel” one time.
Anyway, as always, I wanted to get your weigh in before I moved forward…