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Much better! I love the logo with the smily O. you’re blogs are so much fun to watch. I wish I didn’t live in Bakersfield because I would love to work for acne.org!
Hey, still not really sold on the smiley face. A big problem is that the O is quite overpowered by the black text around it, so that when looking from it a bit further it looks like ‘Acne. rg’ at first glance. If you go with this at least try something like using a darker blue or make the O black and only the face inside blue, etc.
But still, I’d be careful about adding small frills in the text itself. I think they just detract from the clarity of the brand name. I think the best logos really are the simplest. Just think of all the biggest logos out there, a simple swoosh, 2 yellow arches arches, etc. I did a quick look at other big acne brands as well as general skin care product brands. Everyone basically had a carefully chosen font and at most had a line or a colored border. Your blue square design is actually the most stylized and memorable designs out there already.
Between the playful font, the nice sky blue color, and cleanness of the square, you’ve got a really good thing going. The smiley just pushes it over the top, in my opinion.
However, the smiley as well as the bean guy, are both really nice elements on the site. Perhaps you could look into incorporating them more into the overall design on the site and on the bottles.
I’m a an Illustrator and Graphic Designer and I’ve been reading all the comments on your blog about the logo.
I can see that it is very important to you that your logo conveys the (very important) message about what acne.org is trying to achieve- and that’s to put the smiles back on peoples faces. I remember how miserable my acne used to make me (I only wish I had found your site/products 10 years ago)! I think that’s why you are always on the look out for an alternative logo and I agree that the logo really should convey a message that is obviously very important to you. I think the logo at the moment is very simple and sophisticated like a lot of people are saying but what does it say about the company? What message or feeling is it trying to convey?
I think keep the square as it seems to be very popular- I wouldn’t have the smile instead of the square as it has been done before (which was the first thing I thought of when you first showed us the idea). I REALLY REALLY like Donna’s idea (which you just showed us) of the smile on the face in “org” but I think you should definitely keep it hand drawn like the writing- if you make it uniformed it will loose it’s appeal, charm and originality. You want your face to be unique.
Anyway obviously that’s just my opinion- but I hope it helps even a tiny bit!
Please keep the square. For me the most important thing an Acne website should represent is seriousness, not happiness. Acne is often only seen as something “natural”, and complaining about it is often looked at like you’re a sissy that cares too much about your looks. I think the blue square logo tells people that acne is a serious problem and not just a cosmetic thing. The playfulness of the soft font and the jelly beans is enough, but then again, that’s only my opinion.
I agree with both Donna and Emma, the square is such a great logo, simple and bold. In addition, the smiley in the “o” within .org is a nice touch, although you would need to blend it in with the rest of the text as Mike pointed out. BTW my next shipment of acne.org supplies are on the way, jojoba FTW! Thanks again, Dan.
I agree, keep the square on top then the hand written font “Acne.org” with smile in the O under the square. It even kind of has a message in it, how you can go from dull square to clear of acne and happy hah I don’t know. Best of both worlds I say. Thanks Dan!
For me the most important thing an Acne http://www.proactiv-skincare.com website should represent is seriousness, not happiness. Acne is often only seen as something “natural”, and complaining about it is often looked at like you’re a sissy that cares too much about your looks. I
For me the most important thing an Acne website should represent is seriousness, not happiness. Acne is often only seen as something “natural”, and complaining about it is often looked at like you’re a sissy that cares too much about your looks. I think the blue square logo tells people that acne is a serious problem and not just a cosmetic thing.
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January 2nd, 2009 at 2:09 pm
I’m getting a “this is a private video”? I’m going through withdrawels here, Dan, help a sista out!
January 2nd, 2009 at 2:44 pm
its private!!
January 2nd, 2009 at 3:15 pm
How come I cannot see the blog. I am so disappointed. I was very excited when I saw a new blog but so bummed that it is private!
January 2nd, 2009 at 3:17 pm
Grrrr. Sorry. I keep messing up with the private/public thing. I’ll try to be more careful. It’s public now.
January 2nd, 2009 at 3:18 pm
Chill , i bet it’s just an accident
January 2nd, 2009 at 3:25 pm
My vore is still for the square…
January 2nd, 2009 at 3:26 pm
Sorry, I meant to say VOTE of course…
January 2nd, 2009 at 4:06 pm
The smiley face works within the “O.” So I vote yes now.
January 2nd, 2009 at 5:23 pm
I still like the square. Happy New Year everyone!
January 2nd, 2009 at 6:25 pm
i like the square and the smiley in the o in acne.org…
January 2nd, 2009 at 7:00 pm
Much better! I love the logo with the smily O. you’re blogs are so much fun to watch. I wish I didn’t live in Bakersfield because I would love to work for acne.org!
January 2nd, 2009 at 7:20 pm
Yay! Layer it over the square and I think you’re golden!
January 2nd, 2009 at 11:16 pm
Love the blue smiley face O.
By the way, that was only two things. You said there were three things you wanted to talk about and then you talked about two…;-)
January 3rd, 2009 at 12:14 am
I kinda like that O with the smiley, but I love the way it is now. I don’t think you should change it, but who knows maybe it will grow on me.
January 3rd, 2009 at 10:26 am
thats really great that your giving job opportunities out, im sure some people on here will fit right in!
January 3rd, 2009 at 1:19 pm
The smiley face for the “o” is sick man. Make that official!
January 3rd, 2009 at 2:23 pm
keep the square
January 3rd, 2009 at 3:21 pm
I like the smiley face.
I also like the smiley bean (or whatever it’s called).
January 3rd, 2009 at 5:17 pm
I LOVE the smiley face.
I’ve been a customer for a while (just changed email addresses). The square was good, but the smiley face as the O is perfect. 
January 3rd, 2009 at 10:51 pm
I really like the smiley face as the “o” in org. You can even keep the square this way. Nice job.
January 4th, 2009 at 1:13 am
Hey, still not really sold on the smiley face. A big problem is that the O is quite overpowered by the black text around it, so that when looking from it a bit further it looks like ‘Acne. rg’ at first glance. If you go with this at least try something like using a darker blue or make the O black and only the face inside blue, etc.
But still, I’d be careful about adding small frills in the text itself. I think they just detract from the clarity of the brand name. I think the best logos really are the simplest. Just think of all the biggest logos out there, a simple swoosh, 2 yellow arches arches, etc. I did a quick look at other big acne brands as well as general skin care product brands. Everyone basically had a carefully chosen font and at most had a line or a colored border. Your blue square design is actually the most stylized and memorable designs out there already.
Between the playful font, the nice sky blue color, and cleanness of the square, you’ve got a really good thing going. The smiley just pushes it over the top, in my opinion.
However, the smiley as well as the bean guy, are both really nice elements on the site. Perhaps you could look into incorporating them more into the overall design on the site and on the bottles.
January 4th, 2009 at 11:14 am
Hi Dan
I’m a an Illustrator and Graphic Designer and I’ve been reading all the comments on your blog about the logo.
I can see that it is very important to you that your logo conveys the (very important) message about what acne.org is trying to achieve- and that’s to put the smiles back on peoples faces. I remember how miserable my acne used to make me (I only wish I had found your site/products 10 years ago)! I think that’s why you are always on the look out for an alternative logo and I agree that the logo really should convey a message that is obviously very important to you. I think the logo at the moment is very simple and sophisticated like a lot of people are saying but what does it say about the company? What message or feeling is it trying to convey?
I think keep the square as it seems to be very popular- I wouldn’t have the smile instead of the square as it has been done before (which was the first thing I thought of when you first showed us the idea). I REALLY REALLY like Donna’s idea (which you just showed us) of the smile on the face in “org” but I think you should definitely keep it hand drawn like the writing- if you make it uniformed it will loose it’s appeal, charm and originality. You want your face to be unique.
Anyway obviously that’s just my opinion- but I hope it helps even a tiny bit!
January 4th, 2009 at 3:36 pm
Please keep the square. For me the most important thing an Acne website should represent is seriousness, not happiness. Acne is often only seen as something “natural”, and complaining about it is often looked at like you’re a sissy that cares too much about your looks. I think the blue square logo tells people that acne is a serious problem and not just a cosmetic thing. The playfulness of the soft font and the jelly beans is enough, but then again, that’s only my opinion.
January 4th, 2009 at 6:56 pm
Thanks Emma.
January 4th, 2009 at 9:40 pm
I agree with both Donna and Emma, the square is such a great logo, simple and bold. In addition, the smiley in the “o” within .org is a nice touch, although you would need to blend it in with the rest of the text as Mike pointed out. BTW my next shipment of acne.org supplies are on the way, jojoba FTW! Thanks again, Dan.
January 5th, 2009 at 12:03 am
You should keep both, the square and the smiley face! To keep everyone happy!
January 5th, 2009 at 12:43 pm
I agree, keep the square on top then the hand written font “Acne.org” with smile in the O under the square. It even kind of has a message in it, how you can go from dull square to clear of acne and happy hah I don’t know. Best of both worlds I say. Thanks Dan!
January 6th, 2009 at 3:03 pm
For me the most important thing an Acne http://www.proactiv-skincare.com website should represent is seriousness, not happiness. Acne is often only seen as something “natural”, and complaining about it is often looked at like you’re a sissy that cares too much about your looks. I
January 6th, 2009 at 3:03 pm
what up dogs?
January 6th, 2009 at 3:04 pm
For me the most important thing an Acne website should represent is seriousness, not happiness. Acne is often only seen as something “natural”, and complaining about it is often looked at like you’re a sissy that cares too much about your looks. I think the blue square logo tells people that acne is a serious problem and not just a cosmetic thing.